Gain a single view of your customer, with front and back end integration
Understand your customers better, and improve their experience
Increase your revenue through solution selling
Customers' expectations are increasingly sophisticated. C/4HANA integrates front and back end systems, giving you a single view of your customers across all channels, providing a better understanding of who your customer really is.
Knowing who your customers are means you can create targeted campaigns and offers, specifically for them. For customers, this shows you value and respect their preferences. For you, this means efficient campaigns based on actual customer information, resulting in greater offer uptake.
Customers want to be offered greater choice, and experience simple, streamlined purchasing. C/4HANA delivers both of these, through product suggestions based on searches, and supply chain transparency, which reduce admin and increase efficiency.
SAP Hybris solutions have been transformed for today's e-commerce world with C/4HANA. Cloud based, and with a centralised user interface, C/4HANA allows your business to gain a deeper understanding of who your customers are, supporting the development of specialised offers that will increase revenue.
For more information on the CRM, customer service and marketing components of C/4HANA, view the Sales and Marketing page. For information on Commerce Cloud, view this page.
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