Today and into the future, companies are facing an increasingly complex technology landscape, where modern IT is changing the way businesses interact with their customers, employees, and partners.
In order to make a successful digital transformation, businesses need to implement systems built for the digital age. When adapting to the way people work and interact with those systems, an iterative approach is best.
In this blog we explain how true, sustainable change can be reached through the right technology platform.
Cloud taking your business to new heights
There’s a perception that cloud computing is for large businesses only – but cloud is becoming essential for all those who want to succeed in the new digital future, regardless of size. Backed by cloud-based computing, there is no reason why SMEs can’t compete with larger enterprises.
SMEs are seeing significant benefits of running software-as-a-service (SaaS) and cloud computing versions of traditional big-business enterprise resource planning (ERP) systems:
- SaaS applications give smaller business much-needed oversight of their processes and the ability to respond to market changes as they occur. Accurate real-time information increases agility, enabling businesses to enter new markets with confidence.
- Cloud helps to reduce complexity in a growing business by automating processes and tightening business operations. By avoiding disruptions and delays, employee productivity is increased and costs are reduced.
- Cloud is both flexible and configurable, and can be tailored to suit specific needs as well as adapt to business growth.
- With cloud, businesses can expect to grow faster and succeed in the digital age as it lets them do what they do best, instead of running costly IT infrastructure which is not ‘core’ business.
Mobility solutions to move your business forward
The use of Smartphones and tablets has changed how businesses communicate with customers, employees and partners – playing an important role in digital transformation.
Businesses are moving away from being reactive, and are adopting a more strategic and business-driven stance. By delivering functional, user-friendly mobile solutions, both to customers and staff internally, businesses are unlocking increased adoption, engagement and satisfaction.
However, looking past consumer applications, even more potential can be found inside the business itself.
To realise the true transformational benefits of mobile, employees should be empowered to work at their full potential. Mobility solutions can function as a natural extension to the way employees work, enabling them to learn faster, work more collaboratively and make more informed decisions.
This shift in focus leads to increasingly engaged end-customers and employees who get precisely what they want, when it suits them, and at less cost.
Omni-channel experiences to delight your customers
Due to its focus on improving customer experience, it stands to reason that digital transformation is having one of the biggest impacts on the sales and marketing departments of organisations.
Customers expect a consistent experience of a brand across every contact point, and they expect to be able to do almost everything online. This is why seamless omni-channel experiences are the new normal.
In response, businesses should focus on rapid transformation and agility across all channels, using cloud and mobility solutions. This will enable businesses to draw closer to customers, gain a better understanding their needs and expectations so that a great experience is delivered at every touch point consistently.
At the end of the day, we believe that digital transformation is really all about the customer and serving them better. Customer experience is the new differentiator and this should be the real driver of your business’s digital transformation efforts.