SAP has announced a new suite of solutions to modernise Customer Relationship Management (CRM) that is set to disrupt the marketplace.

Introducing SAP C/4HANA

Launched on day 1 of SAPPHIRE NOW by SAP CEO Bill McDermott, SAP C/4HANA is the industry’s first integrated customer experience technology suite

The legacy CRM systems are all about sales; SAP C/4HANA is all about the consumer. We recognise that every part of a business needs to be focused on a single view of the consumer. When you connect all SAP applications together in an intelligent cloud suite, the demand chain directly fuels the behaviors of the supply chain.” – Bill McDermott, SAP CEO

This announcement follows the completed acquisitions of market leaders Hybris, Gigya and CallidusCloud so SAP now ties together solutions to support all front-office functions, such as marketing, commerce, sales, customer service and consumer data protection.

C/4HANA is about delivering a 360-degree viewpoint of the customer relationship, which is deeply rooted in SAP’s heritage of end-to-end integrated processes and solutions. It addresses todays evolutionary forces where trust is not given but earned, experiences must be personalised and that your relationship with the customer is always changing.

This 4th generation CRM from SAP offers full integration with SAP’s business application portfolio including market-leading ERP Suite, SAP S/4HANA. It also brings new capability to embed Artificial Intelligence (AI) as part of business processes, which was achieved through the acquisition of Coresystems AG.

Ultimately, you can forget the SAP Hybris brand name. SAP now have 5 integrated cloud solutions at your fingertips in the C/4HANA portfolio, including; SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud and SAP Sales Cloud.  

SAP HANA Data Management Suite

To reach customers effectively, you need to manage your data well.

Therefore, SAP have simultaneously announced the SAP HANA Data Management Suite, the industry’s first comprehensive data management solution that enables companies to turn scattered data into intelligent insights.

The challenge organisations face today is distributed data, not just across transactional systems, but across products, people and machines. For data to create business value it needs to be ingested, prepared and made enterprise relevant.

SAP HANA Data Management Suite enables enterprises to turn massive amounts of data – both structured and unstructured – into valuable, usable knowledge, no matter where it resides. It gives companies greater visibility and control of their highly distributed data. 

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Intelligent Enterprise

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