Customer expectations are growing in complexity and if businesses want to keep existing customers and attract even more, they will have to work faster and smarter than their competitors.

It’s for this reason that businesses around the world, regardless of industry, are undergoing digital transformation to keep up with global trends, processes and expectations.

In this blog, we explain how a structured road-mapping exercise will help an organisation frame its goals and understand the steps that will transform a vision into reality. 

Interested in learning more about why roadmaps are crucial to digital transformation success? Check out our free eBook.

A roadmap to steer you in the right direction

Digital transformation is not a destination – it’s a journey that requires a roadmap to help you understand what you need to change and what resources are required along the way.

The journey requires proper preparation, and in our opinion, a well-thought-out roadmap is a crucial first step in any digital transformation journey.

Road-mapping gives organisations the opportunity to evaluate and choose from a wide variety of solutions that providers are offering in the market. These market evaluations often dispel market perceptions. For instance, many organisations believe that SAP creates solutions for larger enterprise only. But in today’s fast-paced technology environment, this is simply no longer the case.

The graphical and collaborative nature of road-mapping supports strategic alignment, dialogue, and ultimately, clarity of direction between functions and departments within a business.

Key benefits of road-mapping

Roadmaps are flexible and adaptable to fit the needs of any organization in today’s fast-paced environment.

In addition, decision-making is consensus-based and transparent which helps key stakeholders take outputs forward. Road-mapping is a proven process that promotes communication across teams and organisations and supports a variety of aims, including the alignment of commercial and technical strategies.

Roadmaps make it easy to communicate a visual representation of outputs across your organisation. As a result, leaders are able to use the roadmap to simplify and focus investment discussions, and the IT department can improve resource planning for projects.

A comprehensive roadmap is valuable for organisational leaders to understand what’s required of their departments and what will, in the end, be delivered by their departments.

Creating your own technology roadmap with Soltius

When compiling a technology roadmap, Soltius focuses on key business drivers, looking at both strategic and tactical business initiatives.

It all starts with a solid digital transformation strategy, which focuses on the technology roadmap. Once this is done, we help devise and implement the plans.

Our approach is to help the organisation clarify their vision and desired future state. We review the challenge and then establish a core path to value by mapping the market, business and commercial drivers, as well as opportunities and context.  Technology, finance, resources, opportunities and context are also mapped out.

Because there is no one-roadmap-fits-all, alternative paths and options will always be considered by Soltius during the mapping process. Regular reviews will be conducted with key stakeholders once the road-map has been implemented, to ensure continual alignment with strategic and tactical drivers and ever-changing market dynamics.

Want to create a solid roadmap to steer your digital transformation strategy in the right direction? Request a technology roadmap consultation with one of our experts.

So, when building your digital transformation roadmap, it’s important not to forget who you are doing this for. The customer has become an organisation’s most important asset and so it is important to keep the customer front of mind during the road-mapping and implementation process. Digitalisation needs to bring value to the end customer, otherwise the journey towards transformation has not served its purpose.